For the tenth anniversary of ahundredandten AG I was tasked with coming up with an idea for creating a cohesive, fun and celebratory concept to use in multiple ways to communicate their anniversary. Ahundredandten wanted an anniversary logo animation for their website, a 3D design for an anniversary greeting card with an Augmented Reality feature, an innovative, custom design customer gift and a T-shirt design.

I was inspired by the people of the company and our fields of expertise while wanting to capture the essence of celebration. Creating a fun company mascot and incorporating all the various aspects of the company with the diffrent objects such as a camera for filmmaking, a drawing pen for animation and a ping pong paddle plus ball alluding to a well liked activity during workbreaks at the office. From this we created the anniversary card, the t-shirt design & the custom design for the gift. The decision on the customer gift informed the animation in augmented reality.

For the Logo Animation we decided on a 2D looking 3D animation starting and ending on the original logo design. Inspired by the use of a clapperboard on a filmset to tell scenes apart, I came up with the concept of the clapperboard morphing out and showing 10 years telling how many years ahundredandten AG has been a filmproduction company for.